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Blog // Connect Iowa

Iowa’s Key to Economic Success is in Small Businesses

By CIA Staff

Contributor: Dev Joshi, Research Analyst Small businesses have reported that broadband is just as important to them as essential services like water, sewer, or electricity. Broadband offers small businesses flexibility and efficiency to not only cut costs but provide opportunities for growth. Today, Connect Iowa released its latest report titled Small Businesses – Using Broadband to Spur Iowa’s Economy. It shows that Iowa small businesses (those with fewer than 20 employees) use the Internet to purchase supplies, stay in touch with current customers, research ways to make their businesses more productive, and advertise their products to new...

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Key Barrier to Broadband Usage Found Among Rural Iowans

By CIA Staff

Contributor: Dev Joshi, Research Analyst 45% of rural adults do not subscribe to broadband service. That adds up to about 453,000 rural Iowans without broadband service at home! So, why is lack of broadband so common among rural Iowans? Nearly one in five (19%) of those non-adopters say that they lack the digital literacy skills needed to use broadband. While cost has been cited as the number one barrier to adopting broadband in the US, digital literacy is one that needs to be addressed equally. According to the Federal Communications Commission, 100 million Americans do not subscribe to broadband service and 66 million lack digital literacy...

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